This Privacy Policy (this “Policy”) describes the types of personal information that Precision eControl, LLC (collectively, “Precision”, “we”, “us”, or “our”) may collect from or about you when you use Precision’s websites, microsites, or mobile sites that expressly adopt, display or link to this Policy (collectively, the “Website”); use our services, including our cloud-based software solution (the “Platform”); or otherwise, when you communicate with us. Our Platform offers various solutions to help users protect their sales and brand value, including (but not limited to) helping users analyze online channels, establish applicable legal rights, and manage their seller relationships. “Social Media Pages” are the official social media pages we operate on Facebook, Twitter, LinkedIn, and other social media platforms.
If you have any questions about these definitions or anything else in this Policy, please contact us at privacy@precisionecontrol.com.
BY USING OUR WEBSITE OR OUR SERVICES, INCLUDING OUR PLATFORM, YOU CONSENT TO THE COLLECTION, STORAGE, USE, DISCLOSURE AND RETENTION OF YOUR PERSONAL INFORMATION BY US IN ACCORDANCE WITH THIS POLICY. IF YOU DO NOT AGREE WITH THIS POLICY, YOU SHOULD NOT ACCESS OR USE OUR WEBSITE OR PLATFORM.
We may collect different types of information about you, including:
We may collect
the information described above directly from you, from third parties we
partner with, or through cookies or other automated means. These sources may
include:
We only use your information for purposes which are permitted by law, including:
We will retain your information for as long as is necessary to fulfil the purpose for which your information was collected and in accordance with our internal retention procedures, or as otherwise necessary to satisfy our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. In some circumstances we may anonymize your information for research or statistical purposes, in which case, we may use such anonymized information indefinitely.
Personal information that is no longer required will be securely destroyed, erased, or anonymized in accordance with our internal data retention procedures. For further details about our data retention periods or privacy practices, please contact us as set forth in the How may I contact Precision? Section below.
Precision may
share personal information with third parties for certain purposes or in
accordance with our Terms of Service Agreement. For example, we may share
personal information with:
You can control the information we collect and use in the following ways:
If you are a resident of California, Virginia, Colorado, Connecticut, or Utah, or are in the European Economic Area (EEA), United Kingdom (UK), or Canada, you can learn more about your privacy rights below.
Our Website and Social Media Pages are not intended for children under 16. No one under 16 should share any personal information with us. We do not knowingly collect any personal information from children under 16. To request deletion of personal information relating to a child under 16, please email privacy@precisionecontrol.com.
We employ
physical, technical, and administrative procedures appropriate to the
sensitivity of the information to safeguard the personal information we collect
online. While we use these security measures on our Website and Platform, you
should be aware that 100% security is not always possible.
For your convenience,
we may enable you to navigate to third-party sites through links on our
Website. We do not endorse these third-party sites, do not have any affiliation
with these third-party sites, and we do not control and are not responsible for
their Internet and web practices. Whether the third-party content appears
within our Website environment (like a map frame), or you leave our Website for
another website to view it, the terms, conditions, and privacy policies of
those other websites govern your online experience. Please review their
separate terms of service and privacy policies if you have any questions about
their practices.
Our servers on which your personal information resides are located in the United States of America.
The global nature of our business means that your information may be transferred outside the jurisdiction in which you provide it, including, potentially, to countries that do not require organizations to protect your personal information in the way in which you have come to expect in your own country.
Where we receive personal data from the EEA, UK, or Canada, to the extent that we are not subject to EU, UK, or Canadian data protection laws, privacy laws of the United States of America may not provide the same rights in connection with your personal data which you may have in your own country.
Where we transfer your personal information across national boundaries, we will protect your information by ensuring that those transfers are made in compliance with any applicable data protection laws.
Your use of the Website is also governed by the Terms of Use. Please ensure you have read and understood the Terms of Use in addition to this Policy.
By accessing or
using the Website or the Platform, you agree to the terms of this Policy. We
may make changes to this Policy at any time to take into account new or
changing circumstances, so please review it periodically. Your continued use of
the Website or the Platform after we make changes constitutes acceptance of
those changes. If we make a material change to our information collection, use,
or disclosure practices specified in this Policy, it will be applied only to
information collected on a going forward basis. Material changes in our Policy
will be communicated as Precision determines appropriate, including, but not
limited to, by posting on our Website or communicating by email. We will update
the effective date at the bottom of the page at the time a change is made.
Residents of California, Virginia, Connecticut, Colorado, and Utah have certain rights concerning the processing and use of their Personal Data. The rights described herein are subject to exemptions under applicable law. For purposes of this section, the term “Personal Data” includes both “Personal Information” and “Personal Data” as defined by applicable law.
If your Personal Data is subject to a privacy law in your state, you may have certain privacy rights with regard to that information. You may have the right to:
Under certain state laws, you may also have the right not to receive discriminatory treatment for the exercise of any of these privacy rights. We will not discriminate against you because you have exercised any of your rights.
Certain state laws may also provide you the right to appeal our decisions regarding your rights if we do not respond to your requests or do not take action regarding your requests. Additionally, if you are a resident of the state of California, you may have a right to pursue legal action for improper handling of your Personal Data.
How to Submit a Request
If you wish to exercise the rights listed above, and are a resident of a state that provides such privacy rights, you may submit a request by emailing privacy@precisionecontrol.com, by calling us toll-free at (866) 466-7886, or by using this form. We will provide your Personal Data to you in writing in a readily usable format. If you choose to submit your request via email, you must include “Privacy Rights Request” in the subject line and clearly provide us with the following information: what type of request you are making, your full name, email address, and valid physical address. You may only make one request per email.
We are required to provide you with access to your Personal Data or delete your Personal Data only in response to verifiable consumer requests. We will compare the information you provide to us in your request to any information we may have in our possession in order to verify your request. You may be asked to provide us with information such as your home address, email address, and telephone number. We may also contact you to request additional information in relation to your request. Please promptly respond to any follow-up inquiries so that we may verify your identity. If you request that we provide you with specific pieces of information about you, or that we delete sensitive Personal Data, we may apply heightened verification standards than what we would apply to other types of requests. The information you provide must match the information we have in our possession. This measure is in place to help ensure that Personal Data is not disclosed to any person who does not have the right to receive it. The information collected through this process will be used for verification purposes only.
Authorized Agent
Please note that you may authorize an agent to exercise any of these rights on your behalf by contacting us at privacy@precisionecontrol.com, calling us toll-free at (866) 466-7886 or by submitting the request via this form. If you use an agent, we will take measures to verify your agent’s authorization similar to the verification described above for fulfilling any access or deletion requests. We may require more information to ensure proper verification of you and your agent’s identity and authorization.
Categories of Personal Data Disclosed for a Business Purpose
We share Personal Data about you with service providers and third parties for business purposes, such as operational purposes and other purposes related to providing you with the services you seek from us. For more information about the business purposes for which we disclose Personal Data, see the How do we use the information we collect about you? Section and see the What information does Precision collect about you? Section for what types of information may be shared.
“Do Not Sell” Rights; Sharing for Cross-Context Behavioral Advertising, Profiling, or Targeted Advertising
We may disclose your Personal Data for the following purposes, which are not a sale: (i) for reasons mentioned above; (ii) if you direct us to share Personal Data; (iii) to comply with your requests under applicable law; and (iv) as otherwise required or permitted by applicable law.
We do not sell Personal Data or share Personal Data about you for purposes of cross-context behavioral advertising, profiling, or targeted advertising.
Deletion Rights
You may request that we delete your Personal Data that we have collected directly from you. Under applicable law, we may decline to delete your Personal Data under certain circumstances, for example, if we need the Personal Data to complete transactions or provide services you have requested or that are reasonably anticipated, for security purposes, for internal business purposes (including maintaining business records), to comply with law, or to exercise or defend legal claims. Note also that we are not required to delete your Personal Data that we did not collect directly from you. We require a reasonable or high degree of certainty that the requester is the consumer for which a deletion request is applicable, depending on the sensitivity of the Personal Data.
Additional California Privacy Rights
We do not share Personal Data as defined by California Civil Code Section 1798.83 (“Shine the Light Law”) with third parties for their direct marketing purposes absent your consent. If you are a California resident, you may request information about our compliance with the Shine the Light Law by emailing us at privacy@precisionecontrol.com with “Shine the Light Request” in the subject line. Any such request must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per individual each year, and we are not required to respond to requests made by means other than through this form or our email address.
Sensitive Data of Virginia, Colorado, or Connecticut Residents
If you are a resident of Virginia, Colorado, or Connecticut, we will not process your Sensitive Data (as that term is defined under the Virginia Consumer Data Protection Act; the Colorado Privacy Act; and Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring) without your prior consent.
If you are located in the EEA or the UK, you may have certain rights and protections under applicable laws regarding the processing of your Personal Data (including under the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the UK version of the GDPR (“UK GDPR”) (together “European Privacy Laws”). For purposes of this Section 14, the term “Personal Data” includes both “Personal Information” and “Personal Data” as defined by applicable European Privacy Laws.
European Privacy Laws generally afford applicable data subjects the right to:
We do not make decisions about you based solely on automated processing, including profiling, which produces legal effects concerning you or significantly affects you in a similar way.
In addition to the security measures mentioned above, we will ensure that your Personal Data is adequately protected, for example, by entering into contracts which contain appropriate data protection provisions.
How to Submit a Request
If you are located in the EEA or the UK, to the extent we are subject to European Privacy Laws and you wish to exercise any of your rights under such European Privacy Laws where applicable, please submit your request by emailing us at privacy@precisionecontrol.com.
Please note that the above rights are not absolute and we may be entitled to refuse or limit requests, wholly or partly, where exceptions under the applicable law apply.
If you would like to make a complaint about how we handle your Personal Data, or make a complaint about a breach of data protection laws, please contact us using the contact information described above. Complaints will be investigated and the outcome of the investigation will be communicated to you after the complaint is made in accordance with applicable law. If European Privacy Laws apply, you also have the right to make a complaint with your local data protection authority (see below).
Legal Basis for Processing
We will process your Personal Data only where we have a lawful basis for doing so. These “lawful bases” for processing are set forth in applicable data protection law and, where European Privacy Laws apply, our processing will be on the basis of one or more of the following (where applicable): (a) the performance of a contract to which you are a party or in order to take steps at your request prior to entering a contract; (b) compliance with our legal obligations (for example, relating to anti-money laundering or counter-terrorist financing obligations or the prevention, detection, or prosecution of any crime); (c) for our legitimate interests (this includes carrying out the business of providing services and pursuing our general business interests) or overriding private interests; (d) the establishment, exercise or defence of legal claims; or (e) to carry out tasks in the public interest/reasons of substantial public interest.
In addition, in some circumstances we may process your information if you have provided your consent for us to do so. Please note that you have the right to withdraw any such consent by contacting us using the contact details below.
For the purposes of European Privacy Laws, and adopting the definitions used above in this Policy, namely the What information does Precision collect about you? and How do we use the information we collect about you? Sections, we rely on the following lawful bases in respect of your information:
Data Protection Principles
When processing your Personal Data, Precision adheres to the following principles:
Marketing Notice
We may process your Personal Data for marketing purposes, for example, to let you know about news or an event which we think you may be interested in.
If you are a data subject in the UK or the EEA, for email marketing to an individual (that is, a non-corporate email address), we need your consent to send you unsolicited email marketing. Where you provide consent, you can withdraw your consent at any time, but without affecting the lawfulness of processing based on consent before its withdrawal.
Your Personal Data may also be collected in our relationship management system when you register online to receive information, or when we otherwise receive your contact details.
You can opt out of direct marketing at any time by contacting us at privacy@precisonecontrol.com. You can also unsubscribe or opt-out from receiving further marketing communications by following the instructions at the bottom of each communication.
Where We Act as Processor
When we provide our software and services to our customers, we process certain Personal Data (namely on behalf of those customers in our capacity as their processor, in particular when we are providing our Platform and support to enable customers to utilize our services). To the extent that we are acting as a processor, we process such Personal Data in accordance with our customer’s instructions and any agreement in place with our customers.
Where we are acting as a processor, we will refer any request from an individual for access to their Personal Data to our customer. We will not respond directly to the request.
Where Personal Data is transferred to us from the EEA or the UK for processing, and/or European Privacy Laws apply to transfers of Personal Data to us, we ensure that appropriate safeguards, such as Standard Contractual Clauses adopted or approved by the European Commission and/or UK data protection regulators (as applicable), are put in place. If you wish to enquire further about the safeguards used, please contact us using the details set out at the end of this Policy.
Data Protection Authority
If you have a concern about our processing of Personal Data that we are not able to resolve, you have the right to lodge a complaint with the applicable data protection regulator. Contact details for the relevant data protection regulator can be found using the links below:
Where the GDPR applies: https://edpb.europa.eu/about-edpb/board/members_en
Where the UK GDPR applies: https://ico.org.uk/global/contact-us
If you are located in Canada, you may have certain rights and protections under applicable laws regarding the processing of your Personal Information, including under the Personal Information Protection and Electronic Documents Act (“PIPEDA”). For purposes of this Section 15, “Personal Information” has the meaning given under PIPEDA.
In compliance with PIPEDA, we provide Canadian residents the right to request information about:
You may also request that we delete your Personal Information in accordance with applicable laws.
There may be circumstances where we are unable to provide access to your Personal Information. We may deny access for legally permissible reasons, such as situations where the information contains references to other users and is not reasonably severable, or where it cannot be disclosed for legal, security, or commercial proprietary reasons. We will advise you of any reason for denying an access request.
Please read this Policy carefully. To review or update your Personal Information in our possession, withdraw consent for the collection, use, and/or disclosure of your Personal Information or if you do not understand or agree with our practices as described in this Policy, please contact us at privacy@precisionecontrol.com. Additional contact information is set out in the How may I contact Precision? Section below.
Please note that when requesting access to Personal Information, we may request confirmation of your identity and other details to protect you and to help us to respond to your request. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
If you have any questions, comments, or concerns about this Policy, please contact us by emailing privacy@precisionecontrol.com. When writing to us, please make sure to include your name and mailing address or telephone number so that we can contact you.
You may also contact:
Precision eControl, LLC
301 E. Fourth Street
Cincinnati, Ohio 45202
info@precisionecontrol.com
Effective Date (last updated): November 1, 2023